CDG Airport x Sixt

Sixt’s campaign at Charles de Gaulle Airport plays on the contrast between Parisian landmarks and the practicalities of car rental, using humor to engage travelers. The idea is to make car rental an integral part of the Paris experience, turning it into a memorable and entertaining encounter. By integrating well-known Parisian references with witty automotive puns, the campaign creates a playful connection between exploring the city and renting a car.