Anuncios Hackeados - Ouigo

During Christmas, brands flood the streets with ads saying "We need to see each other more" or "Come home for the holidays," often without offering real solutions. Ouigo turns these messages into action by hijacking them.

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Every time a brand’s ad encourages togetherness, Ouigo invites its followers to snap a picture, tag @ouigo_es, and receive a discount code to actually reunite with loved ones. Instead of just storytelling, Ouigo makes Christmas connections happen, transforming words into action—storydoing, not just storytelling.

Agence

Havas Spain

Année

2023