Michelin

At the 2022 24 Hours of Le Mans, Michelin used 7,000 tires, which have a short lifespan and contribute to environmental waste. Instead of discarding them, Michelin turns these tires into a new beginning by recycling them.

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The idea? Build a playground in Le Mans made entirely from the tires used during the races. This not only extends the life of the tires but also creates a lasting legacy in a city famous for motorsports, helping children start their own adventures where legendary races take place.