El Mupis Indestructible - Disney

With the new Deadpool movie hitting theaters on July 26, fans are eager to see their favorite anti-hero in action, especially his iconic fight scenes. One of Deadpool’s most famous powers is his ability to regenerate, quickly healing from any damage, making him nearly indestructible.

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To match this power, Deadpool's promotional campaign will "regenerate" too. Every day, fans will be invited to damage the movie posters in public spaces. Overnight, the posters will be secretly repaired, and by morning, they’ll appear brand new—just like Deadpool. A playful way to bring the character’s unique power to life through an interactive and indestructible campaign.

Agence

Havas Spain

Année

2024